Do

• Get your point across quickly and simply – remember judges review lots of entries
• Clearly state the innovation of your entry: what is different about your submission
• Clearly state your results
• Write your entry against the specific criteria for the individual category you are entering
• Use simple explanations and clear punchy language
• Remember that if you don’t have results, your entry may not score as highly

Don’t

• Use supporting materials as an overflow from the entry
• Be afraid to show what the initiative or activity looked like – a picture says a thousand words.

Final tip

• Once you have written your entry, let a colleague who knows nothing about this initiative read it. If they don’t understand something, then neither will the judges!